Eike Batista / Publicity photo

As reported in “Veja” magazine, Eike Batista is diving head first into the field of events, concerts, entertainment and investment in arenas. IMX, the company he founded in partnership with the USA’s IMG, is buying Brasil1, which brought the Ultimate Fighting Championship to Brazil this past August.

One of the world’s richest men, Eike is a full-fledged UFC fan. The billionaire stated that he stays up until 4 am to watch the event on TV.

On his way to Las Vegas Anderson gave the latest issue of GRACIEMAG a good read. Photo: Carlos Ozório

The visibility of MMA in the Brazilian market has yielded more and more fruits for big name athletes.

UFC middleweight champion Anderson Silva enters this Saturday’s fight with Vitor Belfort at UFC 126 in Las Vegas with an extra $100,000 dollars in his bank account, according to the website of Brazilian magazine Veja.

According to the Radar on-line column by journalists Lauro Jardim, Fernando Exman, Ricardo Brito and Thiago Prado, men’s cosmetics brand Bozzano took to sponsoring Anderson for the fight. This marks the first time a major Brazilian brand sponsors a UFC fighter at this scale.

Anderson’s career is being managed by soccer star Ronaldo’s management company, 9ine, which inked the deal between the brand and the UFC star.