The UFC will continue its video game series through North American video game publisher EA Sports, and the game will be released in spring 2014, UFC and EA officials announced at a press conference in Los Angeles today, Tuesday.
UFC President Dana White, light heavyweight champion Jon Jones and lightweight champ Benson Henderson, as well as EA Sports executive Andrew Wilson all made an appearance when announcing the release, along with a trailer showing footage from the game.
“The early stuff I’ve seen from the game is amazing,” White said during the press conference.
The game will include new features, including one called “MMAi,” which allows fighters to organically alter the strategy throughout the fight, according to Wilson. The EA Sports executive added that his team also created a new technology that let’s players “see and feel how bodies respond to every strike and every submission.”
White praised the game weeks ago heading into UFC 160, praising the game much of the same way he did today, describing it as one that has the same worldwide reach as that of EA Sports’ FIFA game, one of the more globally popular games from the publisher.
“They put this title up there with FIFA because it’s a global brand,” White said during a media scrum in Las Vegas. “This is a game that reaches all around the world.”
White added during the same media scrum that “EA Sports UFC” will have the athlete on the American packaging selected by fans.
“There’s going to be a fan vote on who gets the cover in the United States,” White said.
An email from GRACIEMAG.com to EA Sports asking to verify the fan vote will determine the cover athlete went without response.