Not too many years ago, the Brazilian publicity market watched suspiciously as MMA and Jiu-Jitsu grew in the country’s popular tastes. And it seemed to ask: “Would anyone buy a car from these fighters?” And today the answer came.
Stars from the days of Pride FC, Wanderlei Silva and Rodrigo Minotauro have helped sell razors, drinks and other products since last decade. Now, along with Anderson Silva, Lyoto Machida and Mauricio Shogun, they’ve been taking kindly too by Brazilian advertisers.
If you haven’t seen it yet, check out the Renault commercial with the UFC stars it. Entertaining, however late in coming.