UFC and Facebook seal partnership and fans watch UFC 126 fight for free

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Fans who “like” the official UFC page on Facebook are entitled to watch the fight between Japan’s “Kid” Yamamoto and the USA’s Demetrious Johnson for free.

This was one of the pieces of news announced by Dana White yesterday at the UFC 126 press conference. It’s not an entirely unprecedented initiative. It started with UFC Fight Night 23 on January 22. Due to the high demand, the Ultimate Fighting Championship will now broadcast the first fight of PPV events over the social networking site. The link is http://www.facebook.com/UFC.

“We understand and believe in the power of social media. Loads of fans from all around the world tell me over the social networks that they want to see this fight. And they did it! We’re going to broadcast it live over Facebook, giving fans the world over access to the much-awaited fight,” explains UFC president Dana White.

Kid Yamamoto against Bibiano Fernandes in Japan. The star will face off with "Mighty Mouse". Photo: Susumu Nagao.

One of the most decorated Japanese fighters and a world top ten bantamweight, Norifumi “Kid” Yamamoto will be making his heavily-anticipated UFC debut against Demetrius Johnson. Owner of heavy hands and first-rate wrestling, Kind holds a record of 18 wins and 3 losses, having notched an impressive 14-fight win streak (just one went to decision) between 2002 and 2007.

Called up to give the Japanese star the “welcome,” Demetrious “Mighty Mouse” Johnson has a good deal less experience than his opponent. Nevertheless, Johnson hopes he’ll be able to count on the crowd and use the fact Kid has only fought outside Japan twice in ten years in his favor.

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