Paulão gets black eye for video game commercial

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GRACIEMAG.com has been reporting news regarding the EA Sports MMA video came set for launch on October 19 for the Playstation 3 and Xbox 360 platforms. Fighters from the Gracie family like Roger, Rickson and Kron will be part of the game, as will big names from world MMA like Fedor Emelianenko, Gesias Cavalcante, Dan Henderson, Jake Shields and Fabrício Werdum, among others.

The news now is that a television commercial for the game was just shot in Rio de Janeiro with several Brazilian fighters, among them Paulo Filho.

“The commercial tells the story of a fighter who travels to Brazil to learn Jiu-Jitsu, to Japan to learn judo and to Thailand to train muay thai. After that, he participates in a major event, which is Strikeforce,” says Phillip Lima to GRACIEMAG.com.

Muay thai black belt and promoter of events like WOCS Phillip was chosen to help in the creation of the fight sequences, to make them seem real, and to help in production.

“The main character in the commercial is Antonio Roberto, a fighter on NG Combat team. He’s the guy who travels the world with the dream of learning martial arts. His sparring and training partners are well-known fighters like Claudieri Freitas (muay thai) and Henrique Chocolate (submission wrestling). His opponent in the big Strikeforce challenge is Paulão Filho. Beyond that, there are a lot of other Brazilian fighters and people involved with fighting involved, like Rodrigo Canu and Julio Muniz, who train Paulão,” he says.

The EA Sports game, which will likely be called “Global Ring”, will be launched on October 19 to compete directly with “UFC Undisputed 2010”. However, the commercial will not likely air in Brazil where it was recorded. Phillip explains the reasons Rio was chosen as the backdrop for the recording.

“They knew how here they could find Jiu-Jitsu, muay thai and judo specialists, and that it would be easy to recreate an environment similar to any other part of the world. That’s not easy to do in other countries.”

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Check back with GRACIEMAG.com for further news.

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