MEDIAKIT

 

Welcome to the GRACIEMAG media kit.

Here you will find all the information needed for developing
an advertising campaign in the acclaimed Jiu-Jitsu magazine.

READERSHIP

GRACIEMAG is made for those who soak their gis on a regular basis.

It is not by chance that our magazines are also sold in academies. Most of our readers train with fervor, make great friends and feel right at home.

Out of the academy, they continue practicing Jiu-Jitsu. There are countless examples of how. They concern themselves with their body's health, seeking balanced nourishment, rigorously choosing the food to make up their diets, performing frequent exercise.

Mental health is important to them too, which is why they pursue self-understanding through literature, meditation, study of combat techniques and martial arts philosophy.

Accustomed to hard training, our readers know the importance of rest and well-being. They seek comfort in the way they dress, to invest in travel for amusement, to cultivate friendships, nature and family life.

Challenges are essential to those who read GRACIEMAG. Whether through competition, personal perfection, stimulating the body, self-confidence and courage, our readers don't waste time watching, they are doing.

RATES

GRACIEMAG is published monthly.
Ad closing date: 12th day of the month prior to publication.
Reaches readers' homes (estimative): First week of the month.

Single-copy price: US$ 8.95 / BP 3.99 / Euro 6.25

Please Download Page Template. All files should be 300dpi CMYK. We will only accept ads in these sizes:

- Double Page (.PSD file)
- Full Page (.PSD file)
- Half Page (.PSD file)

EDITORIAL

In its fifteen years of existence, GRACIEMAG always was committed to stimulating readers to "change belts."

In the Jiu-Jitsu gradation system, this means to progress, to be in constant evolution as a person and fighter.

Edited by black belts, GRACIEMAG maintains a relationship of trust and proximity to the martial art's most colorful characters.

Hence the intimacy with which we cover championships, sketch profiles, edit step-by-step technical lessons, list nutritional and training tips, and invite Jiu-Jitsu authorities to write expositions on everything that could possibly interest a practitioner of the style.

GRACIEMAG is put together with humor, tradition and creativity, reaching the stands in the most accessible way possible, which is why we adopt a colloquial vernacular, in the two most popular languages of Jiu-Jitsu: English and Portuguese (as GRACIEMAG's articles are published in both).

CIRCULATION

GRACIEMAG is distributed to newsstands and bookstores in the USA, Canada and Brazil and through individual subscriptions to all over the world.

But we don’t stop there: besides the traditional distribution network, we reach practitioners directly via the revolutionary GMA, which puts the magazine straight into practitioners’  hands for being sold in hundreds of martial arts academies around the planet.
 
Circulation per month:
Reach in USA per month: 229,968 people 
Reach on the planet per month: 331,808 people

Breaking down these numbers: 
10,000 magazines distributed in US and Canadian bookstores
+
7,142 subscribers across the 50 American states, and 39 countries (not counting Brazil)
+ 
8,604 magazines sold per month at retail outlets in 34 American states and 23 countries (not counting Brazil) 
+ 
From 1,000 to 3,000 magazines distributed to ALL competitors at official IBJJF competitions (Jiu-Jitsu World Championship, Pan-American, No-Gi World Championship, No-Gi Pan-American, American Nationals and No-Gi Nationals), Arizona State Championships (www.gdjiujitsu.com), Toronto State Tournament and Claudio Franca's tournaments (US Open and American Cup).
+ 
12,730 magazines sold on newsstands and to subscribers in Brazil 
 
The numbers come to a total of:  
41,476 (magazines sold monthly around the world) 

 

* our research indicates that, due to the integration between readers, practitioners and their families, each copy, on average, reaches eight readers.
** numbers based on sales in March 2010 (circulation increases every month)

GRACIEMAG.com

Ever since we gave GRACIEMAG.com a complete makeover in December of 2009, our audience hasn’t stopped growing. In February of 2010, we had 611,161 visits.
 
“Beyond cold numbers, though, we’d rather celebrate the participation of our visitors on the site. Even with such a huge audience, the messages coming in have been of a high standard, suggesting story ideas, contributing additional information regarding bulletins, all while maintaining proper etiquette and good cheer. We have some Jiu-Jitsu wizards posting, like Professors Raphael Abi-Rihan (Carlson), Fabricio Morango (Gracie Humaitá), Bruno Malfacine (Alliance) and Rafael Ellwanger (Gracie Barra). With high-level commentary, more and more Jiu-Jitsu and MMA stars will crop up to debate news and techniques directly with readers, without intermediaries,” forecasts Editor-in-Chief Marcelo Dunlop.
 
Check out the commercial options below to make the most of this combination of traffic and participation:.

CONTACTS

The GRACIEMAG sales team is at your disposal to answer all questions,
helping to design the most effective advertising campaign for your brand.

Phone:
US (310) 9286582

Nextel:
55*32*936

E-mail:
adsales@graciemag.com

Postal Address:
Gracie Magazine United States Inc
2145 Highway State 35
Holmdel, NJ 07733