Silva takes Brazilian network to largest audience ever

Anderson Silva was a boon to Rede TV! on Saturday. Photo: Gustavo Aragão.

Those who put their money on Brazilian fighters always come out on top. On Saturday night, the Rede TV! network, with its broadcast of UFC Rio, attained the largest audience in its twelve-year history, according to “Folha de São Paulo” columnist Keila Jimenez. According to the journalist, prior Ibope (Brazilian institute of public opinion and statistics) numbers for the 10pm to midnight time slot, when the UFC main card was broadcast, recorded a nine-point audience in São Paulo, taking third place for that time slot – training Globo network (20 points) and Record network (10 points). Each point in greater São Paulo is equivalent to 58 households.

At a number of moment, however, Rede TV! was in second place, with an average of around 11 points, only training behind Globo. But then Anderson Silva entered the scene. During the middleweight champion’s title defense against Yushin Okami, the network took top spot with a colossal 13 points. It is the highest Ibope mark the network has ever reached. The historic record is the equivalent of ten times Rede TV!’s average daily audience – around 1.5 points. Only during comedy show “Pânico na TV” does Rede make it to its highest rating of nine points, on Sundays.

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3 Responses to “Silva takes Brazilian network to largest audience ever”

  1. […] PPVs. It wasn't watched by 30 million people,it was a number Dana White pulled out of thin air. Graciemag International | Silva takes Brazilian network to largest audience ever Aside from the main fight,the event was at number 3 for the night.If the 30 million number is […]

  2. […] managed to get 60 million viewers since officially UFC Rio 1 only peeked with 13 million viewers: Silva takes Brazilian network to largest audience ever | GRACIEMAG __________________ Boxing demographics as of 2010: 80% white 16% black 4% Hispanic with 60% […]

  3. […] UFC Rio first aired on a much smaller network than GLOBO, one historicailly pulls smaller ratings. Silva takes Brazilian network to largest audience ever | GRACIEMAG I think the UFC is airing on globo now so maybe they have managed to pull those recent bigger […]

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